Iris Group is a small, women-owned consulting firm focused on fostering social inclusion and gender equality in sustainable development work worldwide. Their logo was several years old and in need of an update.
The staff liked the idea of using a rainbow theme to emphasize the inclusionary aspect to their work, also because originally one of the inspirations for the name was the ancient Greek Goddess, Iris, who was a messenger of the gods and whose personification is the rainbow, which I did not know! And um, probably a whole lot of other people don’t either. But it is very cool and in keeping with the spirit of the organization. In the end, we used both the rainbow concept and the idea of the iris of the eye. Very important in this delicate color work to make sure you have a strong black and white version as well, so that it doesn’t just end up looking grey and blah.